Filed under: Business Networking, Member Offers, Members News
When corporates want to test the layout of their webpages, they set up labs with volunteers and measure eye movement – called ‘eye tracking’. But for smaller companies, this is far too expensive. A good more cost effective alternative are heatmaps synthesised from a mass of eye-tracking lab results and one of the best of these is Feng Gui. To see what heatmaps are please visit this example (opens new window / tab).
I have bought 20 credits with Feng Gui and offer Refer-On members a set of reports for any page on their website: The home page or main landing page (maybe the same thing) would be a good choice. This offer is strictly on a first come first served basis and closes at 23 March if the credits are not all used before then. Two Refer-On members who have already taken advantage of my offer are Graham Penson and Helen Isacke – please contact them if you are in any doubt of the usefulness of these heatmaps.
This offer is going to be opened up to the 2,000 companies on my eNewsletter mailing list very shortly, so a quick response is recommended.
Why am I being so magnanimous? There must be a catch! You won’t find one because there isn’t one.
I’m making the offer to celebrate the fact that Google.co.uk now considers Living Streams to be a top 10 UK ‘internet consultancy’ and one of the top 20 UK ‘internet marketing companies’ – Google search either phrase and you’ll see. In addition, it now considers Targeted WSI Web Solutions (aka WSI Thames) to be in the top 3 WSI consultancies in the UK – just Google ‘WSI’ and see.
Thanks to LinkedIn, a few months ago I renewed contact with an old school friend – someone with a common interest in field hockey – Derek Arden. We hadn’t been in contact for nearly 30 years.
To my surprise he had transformed in that time from a middle manager in banking to a top business coach / mentor with a USA based mentor himself. In the last few months, he has been elected to be President of the Professional Speaking Association of the United Kingdom. I find his eNewsletter worth reading and thought you might like to see one.
More than that, I would like to use this to demonstrate how important it is to build your network of old contacts in LinkedIn – who knows how their ’usefulness’ for your company may have escalated since you last contacted them!!
Even more interestingly when I sent this story to a few of my contacts, one replied that their husband had been made redundant just before Christmas. But his subsequent LinkedIn activity had led to contact by two companies and he starts his new job on Monday
I encourage you to dig out your notes from when I spoke about LinkedIn at a Refer-On Showcase and implement the ideas – they work!!
To find us online just Google – ‘Living Streams’, ‘WSI Thames’, ‘WSI’, ‘Tony Thornby’, ‘internet consultancy’, ‘internet marketing companies’, ‘internet marketing services’ or ‘payment by results SEO’