A Story with a Strong Lesson – real life LinkedIn Case Studies

January 27, 2012 by Coffeemate49
Filed under: Business Networking

Thanks to LinkedIn, a few months ago I renewed contact with an old school friend – someone with a common interest in field hockey – Derek Arden. We hadn’t been in contact for nearly 30 years.

To my surprise he had transformed in that time from a middle manager in banking to a top business coach / mentor with a USA based mentor himself. In the last few months, he has been elected to be President of the Professional Speaking Association of the United Kingdom. I find his eNewsletter worth reading and thought you might like to see one.

More than that, I would like to use this to demonstrate how important it is to build your network of old contacts in LinkedIn – who knows how their ’usefulness’ for your company may have escalated since you last contacted them!!

Even more interestingly when I sent this story to a few of my contacts, one replied that their husband had been made redundant just before Christmas. But his subsequent LinkedIn activity had led to contact by two companies and he starts his new job on Monday

I encourage you to dig out your notes from when I spoke about LinkedIn at a Refer-On Showcase and implement the ideas – they work!!

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Tags: internet marketing, linkedin, social media