Business Networking

Business networking is quite the ‘buzzword’ at the moment. A large number of people, however, do not get the most of a particular Business networking event. Too many ‘work the room’ instead of selecting a comfortable number of people to have a conversation.

There is an advanced technique, which helps to establish contact and then move on to an exploring stage, which then if you both choose to, an arrangement of the prized one 2 one.

Whether you are attending a melee of 60 people or an organised meeting with a formal agenda, you should have an opportunity to see who is in the room, either as you walk in or the night before. Having chosen whom to talk to the find them. It is important you greet first which will enable you to have control of the conversation. Asking what the person does enables you to strategise how you will reply to the inevitable “and what do you do?” You have 3 seconds to captivate your questioner. “I help people preserve memories, I’m a Photographer.

Next you have about 30 seconds to tell them something that will encourage them to have a one 2 one with you. This is when you can sit down, perhaps with a coffee, and really get to know that person. This is when you can both decide whether that is it or there is a future with the relationship.

This technique sometimes goes under the catchy epithet of 3x3x3. 3 seconds, 30 seconds and 30 minutes.

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